Did you know that 55% of visitors spend less than 15 seconds on a website? This gives website owners a critical window of opportunity to capture their visitors attention and point them in the direction to reaching out for services. People want relevant content but they also want it dolled out to them in a sleek and beautiful way. So, what are some ways you can increase your website’s readership?
A Picture is Worth a Thousand Words
The ultimate goal is to create a web presence that gives potential clients a dose of who you and your practice are. Photos are a great way to catch your audience’s attention without wordy explanations. In fact, photos can be a lot more effective at keeping a reader’s interest. That’s because our brains are equipped to process images and their messages about 60,000 times faster than text. Start sharing relevant and eye-catching visuals, infographics and even video on your website and social media to draw more readers in. By letting your personality shine through you make yourself more approachable to potential clientele.
“X” Marks the Spot
Don’t leave your clients spending time plugging in your address to find out how to get to you. Make it easy for clients to schedule appointments by providing contact information, a scheduling calendar and also by adding a Google Map to your site. It’s quick and easy and makes it more convenient for clients to get all the information they need from your website. Putting your potential client’s needs first means you stand out among the competition.
Blogging for Business
Some of the best ways to drive traffic to your site is through a blog Think about it this way: How many pages do you have on your website? How often do you update your About Me section? Probably not often, or at all, right? Every time you write a relevant blog post you provide another page to your website, which will show up in search engines and drive traffic. Use search engine optimization (SEO) keywords wisely and you’ll target even more readers.
Submitted by TherapySites
TherapySites designs professional, affordable, and effective websites for therapists. They make it easy to attract new clients and generate more revenue by including everything you need for a thriving online presence. And for the whole month of July, VTC members can get a website at a 33% discount of $39/mo for the whole year, PLUS you can enhance your search engine optimization with 4 months free of SEO Boost. Combined, you are saving a total of $400! Hurry - this huge savings ends on July 31st. Get started now at http://www.therapysites.com?a_aid=8072&a_bid=3dd8338e and enter promo code: SUMMER16